Cookie Policy

1) Who we are

ADELLIGENT S.R.L. STARTUP INNOVATIVA (Tax Code and VAT No. 13269570019), with registered office at 10121 Torino (TO), Via Melchiorre Gioia n. 11, represented by the Sole Director Francesco Baldin (Tax Code BLDFNC97S15L219H), born in Torino (TO) on 15.11.1997, provides services for the creation of promotional, advertising and marketing campaigns for companies, structured on customer targets classified in relation to different types of consumption propensity, defined through tracking technologies and profiling data from social media and other commercial partners.

The company operates through the telematic platform www.adelligent.com

This Cookie Policy describes how we use cookies and similar technologies employed through the above-mentioned telematic platform developed by WISE 360 SOLUTIONS (SMC-Private) limited (Tax Code / Pakistan FBR Registration No.:D299498) with registered office in Abbottabad, Khyber Pakhtunkhwa, (Pakistan), via Office No. 1, Hamza Plaza, Near Baba Book, PMA Link Road, Jinnahabad, Abbottabad, Pakistan, accessible from the web address www.adelligent.com and on any landing pages, forms and campaign portals managed or hosted on the mentioned telematic platform.

2) What are cookies and similar technologies

Cookies are text files that websites send to the user's device and are stored by the navigation browser used by the user. These files allow the site to function and collect various types of information, attributable to the user, for various purposes.

Alongside cookies, we use similar technologies such as pixels, tags, SDKs, local storage, session storage, fingerprinting and beacons, which operate similarly to read and write information on the device or in the browser used by the user for navigation.

3) Scope of application

This Cookie Policy applies to the www.adelligent.com site and its pages, to the related landing pages and to contact, promotional campaign and service subscription forms, managed by this company in collaboration with WISE 360 SOLUTIONS (SMC-Private) limited, as well as to related integrated tracking tools (e.g. social pixels) useful for measuring performance, profiling and retargeting.

For the processing of personal data resulting from the use of cookies and similar technologies, also consult our Privacy Policy available at [link].

4) Types of cookies we use

4.1 Technical and necessary cookies (without consent)

Purpose: ensure the functioning of the site (e.g. load balancing, security, session management, strictly technical preferences).

Legal basis: legitimate interest and/or necessity to execute a service requested by the user. Examples: session cookies, authentication cookies (for reserved areas), consent management.

4.2 Preference/functionality cookies (with consent)

Purpose: remember user choices (language, layout, settings).

Legal basis: user consent.

4.3 Statistical/analytical cookies (with or without consent depending on configuration)

Purpose: measure traffic and performance, process aggregate statistics.

Legal basis: Without consent only if anonymized and aggregated, without cross-referencing with other data and limited to statistics on site usage; With consent if collected by third parties or if profiling is enabled or cross-referenced with data from other platforms.

Examples: analytics solutions; campaign measurements.

4.4 Marketing/profiling cookies (with consent)

Purpose: create and enrich advertising profiles, measure conversions, perform retargeting, lookalike and custom audience, also through social media pixels.

Legal basis: user consent.

Examples: Meta API, Meta Marketing API, Meta Pixel (Facebook/Instagram), Google Authentication (OAuth), Spotify Authentication, Stripe (Subscriptions & Payments), Gemini (AI Text & Image Generation), LinkedIn Insight Tag, TikTok Pixel, X (Twitter) Tag, YouTube/Google Ads tag.

Note: some social media act as third parties that set/read their own cookies or track the user through pixels; in such cases their privacy/cookie policies apply in addition to ours.

5) Social media technologies and profiling

In the context of our advertising activities, we integrate social media pixels/tags to measure conversions, create personalized advertising (Custom Audiences) and similar advertising (Lookalike). We may cross-reference navigation/pixel data with data provided by customers (e.g. hash, e-mail) for the creation of segments for social campaigns; social media may operate as autonomous data controllers for their processing; in some cases, joint controllership may be configured (e.g. joint operations on fan pages/campaigns) according to their respective agreements.

The use of such tools takes place only after consent through our preference management banner. You can revoke or modify consent at any time (see §8).

6) Data processed via cookies/pixels

By way of example:

• Device and browser data: device type, operating system, identifiers, resolution, settings.

• Navigation data: pages visited, time spent, clicks, scroll, referrer/UTM, conversion funnel.

• Campaign data: campaign ID, ad group, creative.

• Events: pageview, add-to-cart, lead/submit, purchase, completed forms.

• Matching (where permitted): hash of email and phone number to create/update audience on social platforms.

7) Retention periods

• Technical cookies: session duration or up to 12 months depending on the technical purpose.

• Preference cookies: generally between 6-12 months.

• Analytical cookies: between 14 months and 26 months, variable by provider and configuration.

• Marketing/pixel cookies: between 3-24 months, variable by platform (e.g. Meta, LinkedIn, TikTok). Specific durations are indicated in the Cookie List (§13).

8) Consent management (CMP) and preferences

On first visit, we show a banner that allows you to accept, reject or customize cookie categories.

We use a Consent Management Platform (CMP) compliant with standards (e.g. IAB TCF 2.2), which records your choice and allows you to modify it at any time via the "Cookie Settings" link in the site footer or [direct CMP URL].

Consent to marketing and profiling cookies is optional and its denial does not compromise the use of the site's essential services.

9) Recipients and international transfers

We share data (collected via cookies/pixels) with the third-party provider WISE 360 SOLUTIONS (SMC-Private) limited (Tax Code / Pakistan FBR Registration No.:D299498) with registered office in Abbottabad, Khyber Pakhtunkhwa, (Pakistan), via Office No. 1, Hamza Plaza, Near Baba Book, PMA Link Road, Jinnahabad, Abbottabad, Pakistan, which developed the telematic platform through which promotional and Marketing services are provided, accessible through the address www.adelligent.com, and which supports us in analytics, measurement, advertising and campaign management (e.g. social platforms).

Processing involves transfers to non-EEA countries. For transfers of information subject to processing, we rely on transfer instruments provided by applicable legislation, Standard Contractual Clauses (SCC), to which this company and WISE 360 SOLUTIONS (SMC-Private) limited have adhered, and on appropriate supplementary measures.

10) Security

We adopt technical and organizational measures in compliance with the regulations provided by EU Regulation 2016/679 (GDPR) of the European Parliament and Council of 27 April 2016, to protect data collected via cookies/pixels, including minimization, aggregation and limitation of access to legitimate purposes only.

11) User rights

In relation to personal data processed via cookies and similar technologies, the user can exercise the rights provided for by the regulations provided by EU Regulation 2016/679 (GDPR) of the European Parliament and Council of 27 April 2016 (e.g. access, rectification, deletion, limitation, portability, opposition, revocation of consent) by contacting us at the references indicated below.

The user always has the right to file a complaint with the Italian Data Protection Authority - Garante per la protezione dei dati personali.

12) Updates to this Cookie Policy

We may update this Policy to reflect regulatory or technical changes. The version published on the site indicates the date of last update. If changes should be significant, we may show them through banners or dedicated notifications.

13) List of cookies and pixels

Durations and names may vary over time and by configuration. Check in your CMP and in the provider documentation.

14) How to manage/limit cookies from browser

It is possible to set the browser to block or delete cookies.

Procedures vary for Chrome, Safari, Firefox, Edge, Opera. Generally:

1. Open Browser Settings.

2. Select Privacy and security → Cookies and other data.

3. Manage blocks, exceptions and data deletion.

Please note that completely disabling technical cookies may affect the correct functioning of the site.

15) Minors

Our services and campaigns are intended for an adult audience. We do not knowingly direct profiling activities to minors; if we detect data relating to minors through third parties, measures will be taken to interrupt processing and/or remove data.

16) Contacts

Data Controller: ADELLIGENT S.R.L. STARTUP INNOVATIVA (Tax Code and VAT No. 13269570019), with registered office at 10121 Torino (TO), Via Melchiorre Gioia n. 11;

Email: info@adelligent.com;

PEC: adelligent@legalmail.it;

DPO: Nicolò Masini, Mail: nicolo.masini@studiolegalemasini.net

Rights exercise form: [link]

Cookie settings / consent revocation: [link "Cookie Settings"]